Happy Mushroom Marketing Plan - 2236 Words

MARKETING PLAN I. BACKGROUND A. MARKET SITUATION Freshly packed mushroom products, Happy Mushroom comes with two varieties -- the fresh mushroom and dried mushroom, specifically oyster, shitake, straw and button mushroom, carefully packed every morning. The revolutionary Mushroom contains about 80 to 90 % water and is very low in calories. It is also an excellent source of potassium and somehow reduces breast cancer and prostate cancer. And its re-sealable and biodegradable packaging makes it very useful and earth-friendly, Specifically, Happy Mushroom offers the following benefits: * Health supplement for cardiovascular support * Immune modulation and lowering of cholesterol * Stimulate the immune system and help†¦show more content†¦In this age of fitness and form, health-conscious generation has brought the dietary products back in the limelight, and its rising popularity is attributed to the abundance of nutritional plants in the Philippines, which are beneficial to the body: provides health supplement for cardiovascular support, immune modulation and lowering of cholesterol, stimulate the immune system and help fighting infection an also demonstrate anti-tumor activity. 2. House to house selling and availability in Market Stalls. Our primary target market is Household families, who seek new ingredients, new recipes for their family, thus we are taking this opportunity to serve them through our house to house selling. And also we will be placing our mushroom products to different vegetable stalls in different baranggays. Threats We face these main threats at the introduction of Happy Mushrooms. 1. Dense competition of Mushroom Farms in Tagaytay area. Many farms were been established long before the launching of Happy Mushroom farm in Tagaytay area. Same product category, close range of pricing but not all of the benefits of Happy Mushroom products. Therefore, our marketing communication must stress out the clear product differentiation and the great value-for-price advantage. 2. High inflation in dietary products. The country’s high inflation rates can affect the production, sales, and revenue of our product. Objectives and Issues First Year Objectives. During HappyShow MoreRelatedProspects of Mushroom Farming at Savar Upazila in Dhaka5745 Words   |  23 PagesAssignment on PROSPECTS OF MUSHROOM FARMING AT SAVAR UPAZILA IN DHAKA A term paper submitted in fulfillment of the requirements in the course of Bangladesh Studies Submitted by Mir Arman, 0822BBA00938 Md. Rakebul Hasan, 0822BBA00904 Mostafizar Rahman, 0822BBA00946 Md. Ashikur Rahman, 0822BBA00950 Course code: GED 202 Course Title: Bangladesh Studies Summer Semester, 2009 Under the Supervision Of Md. Abu Hassan Faruk Lecturer in Bangladesh Studies Department of Business Administration ManaratRead MoreImportance Of The Social Media On Star Traveling1129 Words   |  5 Pagesthe posts and writings for the Science communication department) both complimented that ‘you have an extremely fast paced’ writing capability. Well, this is something I didn’t know about myself! Being a non-native English Speaker, I am never ever happy with the quality of my writing. 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Executive Summary Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its ownRead MoreA Report on Mcdonalds Malaysia3031 Words   |  13 Pageshow well the McDonald brothers were doing using his Multimixers to serve their customers. He met up with them and acquired the franchising right from them to run McDonalds restaurants. (McDonald’s Official Page, 2012) 2.0 Current Marketing Practice The current marketing practice of McDonald’s Malaysia is called the â€Å"Three-Legged Stool†. 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Schizophrenia And Its Effects On The Way People Interpret...

Psychiatric disorders, such as Schizophrenia, when left undiagnosed and untreated, can lead to criminal behavior. Schizophrenia is a chronic condition that severely affects the way people interpret reality. The inability to distinguish between what is real and what is unreal, places schizophrenics at risk of committing crimes. To elaborate, schizophrenic patients often experience symptoms that include delusions and hallucinations; simply put, altered realities. These symptoms make it difficult for patients to function or perform daily routines normally. Patients with the disease may experience hallucinations; they may believe in things that aren t real, or become delusional; they may exhibit irrational or disordered thinking; and their†¦show more content†¦Patients who are undiagnosed are arrested, convicted, and imprisoned. Therefore, they are victims of their own mental illness, as well as a legal institution that fails to understand that criminals are victims of their mental condition. Paranoid Schizophrenia is the type of mental illness where the patient loses touch with reality. Patients experience delusions, or the belief in things that aren t real, or don t have any basis in reality. In other words, the patient often experiences illogical, unrealistic, and apparently meaningless thoughts and imaginings. Symptoms of paranoid schizophrenia greatly affect the patient s personality and cognition. These symptoms include: anger; the patient may become irrationally angry, yelling and cursing (Kinros, Reichenberg Frangou, 2010) for no apparent reason. Violence is another symptom, which may result from the patient s irrational anger. Paranoid Schizophrenics can become violent with anyone, family, friends, or stranger. When the patient experiences anger, he does not differentiate between who is a family, friend, or stranger; he is violent with whomever he is angry at. Another symptom is auditory hallucinations; this is where the patient hear s voices. These voices may tell the patient to do something that they otherwise might not normally do; or the patient could be having a complete conversation with the voices in his head. Researchers

Design Thinking In Business Works-Free-Samples-Myassignmenthelp

Questions: 1.What does Design Thinking mean? 2.Discuss about the step for design thinking involves of 5 steps: 3.How design thinking in Business works? 4.How Design thinking process improves Innovation and Customer Experience. 5.Discuss about the Examples of successful Design thinking. Answer: 1.Design thinking is a perspective to solve any problem and find desirable solution. This method allows a person to find alternative for a problem that is not found before. It refers to a solution that is based on the needs of the users and all the solutions are developed by keeping end-user in mind. 2.Emphasize: This process focuses on understanding of the problem and to comprehend what is needed to overcome the problem. Define: This phase utilize all the data collected from the first phase to analyzing, interpreting and planning for the solution of the desired problem. In this phase a plan has to be addressed need for the solution. This phase is translating the need into a defined plan. Ideate: In this phase, one has to formulate an innovative solution to the defined problem. A possible solution is imagined and research has been conducted to find the exact solution that is imagined. Prototype: A feasible and tenderable solution is created. The phase also highlights the implementation of the researched solution. Customers feedback is also considered for analyzing the effectiveness of the researched solution. Test: Prototype is reviewed, feedback is gathered and necessary amendments are made. Business experts enhances the final solution prior to delivery based on the feedback that customer gave. It is also ensure that the developed prototype is able to fulfill the need of the end-user. 3.Understand: The business head has to identify the issues that customers are facing and need to be changed in the process. For a business, the problem areas for the provided services, quantity and quantity of the products or other factors have been identified. Ideate: During this process, the business people have to narrow down all the obtained data and assess the most important criteria of the solution. The data collection process make them able to include all those aspects that their customers are looking for to include in the current business functions. Thus, this research allows them to improve their business procedures. Explore- In the next step, the team regroups with the larger team to plan to refine the next step to challenge. An agreed-upon solution is formulated based on the team meeting adhering to the requirement of the users. The team generates as many ideas that they can develop. Some irrelevant solutions are rejected and some effective solutions are established for the next step. Prototype: This is the model of the selected solution based on the users requirements. The entire project is divided into some module and each module is developed by the expert team depending on their business roles. Test: The developed modules in the previous step are then combined and provided to the customers asking for their feedback on the developed solution. This process can be repetitive and amended as many time as required. 4.The first benefit that a business can get is focusing on the exact problem areas. Asking directly to the customers narrow down the research process and a company can perform on these factors directly from the initial phase of the design thinking. Another benefit that a businessperson can get is the exact information what not has to be done. Design thinking can help business leaders practice necessary restraint. The challenges and their respective agreed-upon solutions are then formulated. Innovation can be witnessed when some customer bring out some unusual concern that the business team of a company did not assessed before. Thus, Liedtka (2015) stated that design learning provides an experience that is effective and informative for the organization. Design learning also enables to continually expand the knowledge. It involves the fair share of feedback and incorporates them in the business moves. 5.PG once have targeted only the women over fifty. Thus, on getting the customer feedback, the concerned organization has now formulated products for younger women, who are in their thirties and forties. The organization has then tested prototypes, store displays and pricing models and launches their products. Nickelodeon has developed their application in the app store for the kids. This increases the ease to access their any show at any time of the day. This is the reason that the concerned organization has become the number one app for kids in App Store (Kolko, 2017). Wacom pays a great deal of attention to design and implemented for website redesign. The company has targeted two different group- creative professionals and general public. The problem that they have identified is whether they can able to cater both these audiences without alienating either. Their website redesigns lead to the increase in website traffic by 300% (Chu et al., 2017). Netflix have also implemented A/B testing in their business purpose. They have also redesign their website and named it Density. Based on customers demand, more movie covers are present in the newly designed products. After this incident, the user engagement had actually grown. Reference List Chu, P. Y., Hung, H. Y., Wu, C. F., Te Liu, Y. (2017). Effects of various sketching tools on visual thinking in idea development. International Journal of Technology and Design Education, 27(2), 291-306. Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and Innovation Management, 22(2), 121-146. Kolko, J. (2017). Participatory Design in Research and Practice. Participatory Design for Learning: Perspectives from Practice and Research, 95. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938. Nobeoka, K. and Kimura, M. (2016), September. Art thinking beyond design thinking Mazda design: Car as art. In Management of Engineering and Technology (PICMET), 2016 Portland International Conference on (pp. 2499-2514). IEEE. Seidel, V.P. and Fixson, S.K. (2013). Adopting design thinking in novice multidisciplinary teams: The application and limits of design methods and reflexive practices. Journal of Product Innovation Management, 30(S1), pp.19-33.

What makes hamlet worthy of critical study free essay sample

Hamlet strips away the veneers and smoke screens that trap our minds, forcing us to confront the raw human condition in all its pain and glory. For this reason, Hamlet has never ceased to enthral audiences since its conception, and has been critically scrutinized for centuries. Shakespeare explores ideas that are universally understood: the human need for vengeance, human glory as well as human failings, and the unavoidable presence of death. Collectively, these ideas compose a deep probing of the human condition. On a personal level, Hamlet has been worthy of my interpretive study because it has provoked me to engage with my surroundings more critically, questioning established values, norms and codes of behaviour that had previously held my conviction. Hamlet’s enduring dramatic merit, and by extension its unfailing worthiness of critical study, is mostly pinned on its ability to explore universally understood emotions and ideas that contribute to our understanding the human condition. Humanity’s innate fascination and desire for vengeance is probed in Hamlet, which is a play about revenge rather than a traditional revenge tragedy, shown through Hamlet’s deep philosophical musings about his task, such as whether true revenge would be served if Claudius ends up going to heaven. Revenge drives the double strands of the play’s plot: Hamlet’s revenge against Claudius; Laertes’s against Hamlet’s. Another less prominent strand is Fortinbras’ revenge against King Hamlet’s, who annexed Norwegian land. Shakespeare asks us to consider the notion of revenge on all these levels. By counterpointing these strands of the plot, as well as the different characters’ (Hamlet, Laertes and Fortinbras) reaction to their task, Shakespeare explores the range of ways humans deal with our desire for vengeance. Hamlet is full of doubt and moral scruples, but Laertes and Fortinbras are Herculean men that seek vengeance with ease and direction. Thus through revenge, Shakespeare also explores the nature of men. Furthermore, the play ends with resolution on all three ‘revenge plots’; Hamlet does indeed kill Claudius, Laertes stabs Hamlet, and Fortinbras wins back his land. This theatrical resolution lies in the realisation of revenge – things are not ‘right’ unless vengeance is achieved. Because of the nature of Hamlet as a play about revenge, our relief at this theatrical resolution is double-edged; Hamlet prompts us to ponder the human psychological need to ‘set things right’ through vengeance. A play that can grapple effectively with the nature of man – whether man is great and noble, or whether man is wretched – ensures that it connects to audiences from all contexts. Shakespeare juxtaposes humanist and anti-humanist values, a particularly prominent subject for philosophical discourse in the Elizabethan world. These ideas are best seen in Hamlet’s ‘what a piece of work is a man’ speech. The tension between the positive humanist view of man and the depressing view of man as wretched is explored through repeated juxtaposition of images. There is a contrast between descriptions of humankind’s greatness, and Hamlet’s personal bleak view of the world. Man’s angelic qualities, his supreme beauty and apprehension, are placed next to Hamlets view that we are the ‘quintessence of dust’. The implication is that all these glorified human capabilities dissolve to dust when looking at the broader context of existence – we live for an infinitesimal amount of time, and then we die, are forgotten, and become dust. Though man might be the purest form of dust, we are still ultimately made of dirt. Hamlet has the unique ability to address the issues lying at the root of human existence in language that is not overbearingly philosophical or construed, making it worthy of critical study. Fear of death is a sensation universally understood, and death itself is a phenomenon that affects all living beings. Hamlet acts, amongst other things, as a Memento mori. Hamlet’s personal preoccupation with death, and Shakespeare’s desire to confront the audience with the notion of death, is reflected through the preponderance of death and allusions to death throughout the play. When Hamlet first appears, he is dressed in black, mourning his father; he longs for death (‘there is nothing that I will more willingly part withal: except my life’); the players enact the death of Priam and the murder of Gonzago; Polonius’ death, Ophelia’s death and Hamlet’s own death, which is emphasized as his body is carried off stage. King Hamlet’s death prompts Hamlet himself to consider death and suicide: ‘to be or not to be’. The speech’s notoriety is testimony to the universal human fascination with death, and our conflicting sense of longing and fear for death. Hamlet confronts us with the true fact of human existence – it is futile, because death is the end result, erasing all we achieve in life. ‘We fat all creatures else to fat us, and we fat ourselves for maggots: your fat king and your lean beggar is but variable service, two dishes, but one table that’s the end.’ The simplicity of diction here allows these ideas to be expressed in confronting way; there is no fanciful intellectual postulation about the nature of death – Shakespeare just tells it as it is. Someday, you too will be dead, and good only to feed worms. The repetition of ‘we’ emphasizes our collective fate. It is also no coincidence that the recognized visual for Hamlet is a skull. Yorick’s skull represents the harsh reality of death; we may cover up signs of aging with ‘paint an inch thick’ but we will eventually be a mere pile of bones. Hamlet has been worthy of my critical study because it has prompted me to question the codes, behaviours and beliefs that I previously took for granted. I easily empathise with Hamlet, and his journey through disillusionment has encouraged me to adopt a more critical and cynical view on my own surroundings. Hamlet breaks down the niceties and varnishes that conceal the true nature of human existence. Claudius’ Denmark of the Renaissance operates on rationality. It is a well-oiled political machine for control. Because of the shocking nature of his father’s death and his mother’s subsequent marriage to Claudius, Hamlet is shocked out of this paradigm. The rational outer appearance of Denmark is shown through the pomp and ceremony of Claudius’ speech, which prompts everyone to overcome their grief and to welcome a new state – to choose reason over emotion. He tells the court, ‘in equal scale weighing delight and dole’. There is an emphasis on measurement and rationality. The overturning of reason is symbolized by the ghost, an element of the supernatural and immaterial. Dramatically, this is shown as the ‘ghost cries under the stage’; the reality of this world is less than stable. Denmark’s saccharine, reasonable appearance masks a deep corruption; every character except Horatio is a liar, murderer or mad. The decay at the heart of personal and social life increasingly infects the language: ‘sullied flesh’; ‘rank and gross in nature’; ‘foul deeds’; ‘maggots’; ‘carrion’; ‘offal’; ‘rank corruption’. Madness that Hamlet assumes and into which Ophelia descends is the individual symptom of a deeper social malaise. Hamlet’s sheer honesty exposes the true nature of this world. Hamlet’s growing disillusionment and breakdown of the surface values of his world has resonated personally, allowing me to judge my surroundings from new angles. Hamlet is worthy of critical study because it grapples with deep universal themes of human existence. Such themes include the human need for revenge, the nature of man and the overbearing presence of death. Personally, studying Hamlet has been an enriching experience. Hamlet has prompted me to engage in a deeper reflection on my surroundings and not simply take things on face value. Thus, Hamlet is worthy of study on both the scholarly and personal level.

Joy Essays (1628 words) - Chinatown, San Francisco,

Joy Luck Club Essay It is true that all people are created different, and thus no two cultures will ever be the same. Throughout Asian American literature there seems to be a struggle between the Asian culture and American culture. More specifically, there is a struggle between Asian women and their Asian American daughters, and what it means to be feminine, and how a woman should act. The main struggle is between how the American woman should act and how the Asian woman should act. However, the behavior of the Asian woman seems to be dominant through out the story because although the daughters and the mothers may not get along all of the time, the mothers to receive a lot of respect from their daughters. Therefore, the mothers opinion on how they should act, which is behaving like the Asian woman, is most evident. This is the case in The Joy Luck Club, written by Amy Tan and also in the short story "Waiting for Mr. Kim," written by Carol Roh-Spaulding. These two stories have very different meanings, however they are similar in the aspect that they are all Asian women with Asian American daughters trying to get their daughters to keep and use their Asian heritage. There are certain behaviors that Asian women are expected to have, and the mothers feel that their daughters should use these behaviors. In The Joy Luck Club, the novel traces the fate of the four mothers-Suyuan Woo, An-mei Hsu, Lindo Jong, and Ying-ying St. Clair-and their four daughters-June Woo, Rose Hsu Jordan, Waverly Jong, and Lena St. Clair. Through the experiences that these characters go through, they become women. The mothers all fled China in the 1940's and they all retain much of their heritage. Their heritage focuses on what is means to be a female, but more importantly what it means to be an Asian female. In the short story "Waiting for Mr. Kim," the main female character Gracie understands what it means to be an Asian female, but she does question the meaning because of her sisters. Her sisters ran away from home before their marriage could be arranged and eloped. This is totally against Asian culture, and it causes Gracie to question her heritage and her Asian femininity. In both of these stories there are certain characteristics of females that are the same, they are inner strength, obedience, honor and respect, the good of the whole is better than the good of the individual, and finding things out for yourself. In the chapter "Scar" the characteristic of honor and respect is first noticed. In this chapter An-mei finds out how her mother basically deserted her, her mother did leave for a good reason, which was to maintain the honor of her family, but either way her mother left her. Her grandmother had to raise her, and she learned much about the Asian woman from her. An-mei was showing some disrespect towards on of her aunts, and her aunt told her that she was being disrespectful. Her grandmother then interjected and said, "When you lose your face, An-mei...it is like dropping your necklace down a well. The only way you can get it back is to fall in after it." She was talking about A-mei's mother, and how she left because she had disrespected the family and she was dishonorable to the family name. The only way for her mother to regain respect and honor was to leave and do it on her own, which is a characteristic of an Asian woman. Another feminine characteristic that comes from that scene is being able to do things on your own. However, this is an American influence. This characteristic comes from the chapter "Rules of the Game." This is a peculiar chapter in the book because it is a chapter where the woman is not seen as inferior to the man. Waverly's brother, Vincent, received a chess set for Christmas. However, Waverly is the one who took full use of the chess set. She was a natural, she would beat her brothers in chess, which would normally be looked down upon in Asian culture, but she was encouraged. She was even given lessons in chess, and she was a national champion. Unlike An-mei's mother, Waverly was bringing honor to the family name. When Waverly is encouraged to excel in chess she learns something from her mother. Her mother said in her broken English, "This American rules...Every time people come out from a foreign country, must know rules. You not know, judge

What Are Your Interests and How Will You Build Upon Them At College Essay?

What Are Your Interests and How Will You Build Upon Them At College Essay?After writing a college essay, you want to know what are your interests and how will you build upon them at college. This is easy to do if you know how to think ahead and where to look for interesting subjects. Look through the newspaper or search online for current topics that you may be interested in reading about.The main topic for your essay should be something that you know a lot about. You should not be afraid to ask questions, especially if you know the answers already. Go over the ideas with friends, family members, and your professors to get feedback on the topic.Think of ways to use your own research as well. The most common college essay topics tend to revolve around events that have happened within the past year. Look in the newspaper for recent news and events that are relevant to your topic. Take note of when they happened, who was involved, and the outcome.The next tip is to use your own research for topics in your essay. For example, if you are interested in the local mall, take a look at your local newspapers for recent articles about the mall or shopping center that you are interested in. Study these articles to learn more about the current trends in the area and about the future trends.By looking at the current trends and some of the past history, you will be able to come up with interesting topics to write about in your college essay. You can also find books and other resources about current topics by doing a search online. Reading up on current trends can help you decide which topic to write about.In addition to what are your interests and how will you build upon them at college, there are other tips that you should be aware of. This includes what words to avoid in your essay, how to get your homework assignments done, and other information that may be of interest to your teacher. Some students feel that they have to memorize too many things, but this is actually the opposite of what you should do.Most college essays are required for the college admissions process, so the best way to make sure that you get an acceptance letter is to learn the right way to write your essay. Make sure that you read a lot of college essays before you write yours. This will allow you to apply what you have learned.When you know how to use your current trends as well as the past to bring interesting topics to your essay, it will make it much easier to write. Focus on researching the current and past events that are relevant to your topic. This will help you avoid making mistakes and will make your essay a stronger one.

Community Corrections Essays

Community Corrections Essays Community Corrections Essay Community Corrections Essay Community corrections is a range of alternative punishments for nonviolent offenders. There are two basic community corrections models in the United States. In the first model, integrated community corrections programs combine sentencing guidelines and judicial discretion (front-end) with a variety of alternative sanctions and parole and probation options. In the second model, some states have instituted programs in which correctional officials may direct already sentenced offenders into alternative sanction programs and parole and probation options (back-end). Both models are designed to help reduce prison overcrowding and are less expensive alternatives to prison. Widespread development of community correction programs in the United States began in the late 1970s as a way to offer offenders, especially those leaving jail or prison, residential services in halfway houses. The first state community correction programs began in Oregon, Colorado, and Minnesota as pilot projects with very little government-funded support. They diverted nonviolent offenders in selected pilot project areas from jails and state prisons into local alternative punishment programs. The programs were referred to as front-end sentencing because they allowed judges to sentence offenders to a community-based punishment rather than jail or prison. Rehabilitation programs were the preferred punishment option. In the late 1980s, prison systems across the country began experiencing serious overcrowding of facilities. The overcrowding served as a catalyst for lawmakers to develop new options for sentencing criminal offenders. Nineteen states have now enacted various community correction programs. Community correction programs provide many communities with local punishment options as an alternative to prison or jail. These sanction programs are lower cost alternatives to increased prison and jail construction, based on the cost per offender. They provide local courts, state departments of corrections, and state parole boards with a broad range PG 2 of correctional options for offenders under their jurisdiction. The goal is to match the appropriate punishment with the crime. Community corrections programs are integrated sanctioning strategies which seek to achieve the following goals: The offender is punished and held accountable. Public safety is protected. Victims and local communities receive restitution from felons who work in their present jobs and/or in restitution programs. Community service work increases. Collection of court costs and fees increases due to contractual agreements with offenders who remain in their present jobs. Community corrections offer viable alternatives to incarceration for offenders at various stages of the criminal justice process. The following is a brief description of many of the alternatives which may be available to offenders: 1. Bail Supervision Programs: While awaiting trial, the accused, rather than being held in custody, is supervised by a member of the community. 2. Restitution Programs: The offender must pay back the victim for damages or loss 3. Community Service Order: A condition on a probation order, or a separate disposition in the case of young offenders, which requires the offender to perform work in the community 4. Probation: The offender is supervised in the community and must follow the set of conditions (rules) set out in his/her probation order. Conditions of probation include keeping the peace, being of good behavior and obeying the law and reporting regularly to a probation officer and may include a range of other, optional conditions PG 3 5. Intensive Supervision Probation: An alternative to incarceration in the United States which is similar to probation but involves more frequent surveillance and greater controls. 6. Electronic Monitoring: The offender is fitted with an anklet or bracelet that transmits signals of his or her whereabouts to a correctional officer, allowing the offender to continue with employment or education commitments in the community 7. Parole: A form of conditional release available to offenders who are incarcerated. It is similar to probation but the offender is in the community while still serving some of the prison sentence. When people come into contact with the criminal justice system, they pass through several stages of processing. At each stage, an individuals risk of re-offending is assessed by criminal justice workers. Risk assessments are performed by justice professionals on a daily basis: pre-trial, before sentencing, when determining security level in custody, prior to release, and after breaches or critical incidents occur (Hart, 1995). These assessments can be either formal or informal in nature (Milner ; Campbell, 1995). Risk assessment is fundamental to the criminal justice process because it is a means for distinguishing between offenders who are likely to re-offend and those who are at a lower risk for recidivism (Solicitor General Canada, 1998a). There has been a lot of controversy about the accuracy of risk assessments. Risk assessments are essentially predictions of future behaviour and are subject to error. The result of a risk assessment has serious implications for both the assessed individual and society: for the individual offender, the assessment will decide his or her freedom; for society, it may determine whether a potentially dangerous person will be released into the community. The community requires protection, but at what expense? Clearly, risk prediction has a place in the justice process, but predictions cannot be taken as fact. Unfortunately, the error inherent in the risk prediction process often results in longer periods of incarceration for certain offenders who are found to be high-risk, but who, when released, do not commit further crimes. Public risk assessment systems are primarily concerned with factors associated with criminal behavior. In corrections, these systems are used by probation, parole, and parole boards to identify offenders who are likely to continue to engage in criminal activities either in lieu of, or after incarceration. Some of the better known public risk systems used to assign offenders to a recidivism risk category are: Salient Factor Risk Instrument This system have been normed on samples of persons placed on probation or parole based on their arrest, supervision violation, or re-incarceration rate and should not to be used for making custody/security designations. Although some of the factors used in risk assessment are the same factors used for prison classification, there are several that either do not apply (e. g. current employment status, current martial status, etc. ) or are not predictive of prison conduct (e. g. , age at first arrest, associations with criminal peer groups, or maximum custody while others use a level system- Level I, II, III, or IV. At the time of admission, an initial classification instrument is applied. Because little is known about the institutional conduct of a prisoner with no history of incarceration, the initial form places greater emphasis on the prisonerâ€⠄¢s current offense, prior record, and other background attributes.